Proctor and Gamble Announces Five-Year Sustainability Goals; Includes $20 Billion Sales Goal for "Greener" Products

Proctor & Gamble (P&G), the consumer products company whose brands include Pampers, Tide, and Crest, recently announced its new five-year sustainability goals.  These goals include a specific objective of generating $20 billion in sales of products with a reduced environmental impact.  According to an article in The Financial Times, "this marks what senior executives [at P&G] describe as a major evolution in the corporate philosophy of the world’s largest consumer products company." 

The complete set of P&G's five-year sustainability goals are listed below.  More information on these goals can be found in the 2007 P&G Sustainability Executive Summary (PDF).

1.) Build P&G’s business through innovations that delight consumers while improving the environmental profile of P&G products. P&G plans to generate at least $20 billion in cumulative sales of products with reduced environmental impact over the next five years.

2.) Continue to improve the environmental profile of P&G operations. P&G said it will reduce CO2 emissions, energy and water consumption, and disposed waste per unit of production by an additional 10 percent each, contributing to a 40 percent reduction over the decade (2002-2012).

3.) Continue to improve lives through P&G’s social responsibility programs. P&G said it will improve the lives of 250 million children through its corporate cause, Live Learn and Thrive. It will also deliver another two billion liters of clean water through its Children’s Safe Drinking Water program over the next five years. The company estimates that this will prevent 80 million days of disease and save 10,000 lives.

4.) Inspire and engage P&G employees to build ‘sustainability thinking and practices’ into their daily work.

5.) Continue to work with external stakeholders, such as the Centers for Disease Control, UNICEF, the World Health Organization and Populations Services International, to create new opportunities and solutions for the world’s sustainability challenges.

For more information:

• P&G Announces New Five Year Sustainability Goals (P&G)
• 2007 P&G Sustainability Executive Summary (P&G)
• P&G Sets "Greener" Products Targets (The Financial Times)
• P&G to Make Products and Operations Greener (Food Production Daily)
• P&G Sets Sales Target For Greener Products (Environmental Leader)